There has been a recent buzz in the online community that when Google patented a digital ID verification process, that verified authorship for blog posts, articles, website content etc. will have a large impact in search results. Most of you may have already noticed author pictures from a Google + profile in search results.
Here is a screen shot
Google has been verifying who the author is of websites/posts by confirming the Google + ‘Contributor to’ field in your About section and asking webmasters to input this code into their websites <a href=”[profile_url]?rel=author”>Google</a>
You replace the profile_url with your Google + URL when you view your profile, for example <a href=”https://plus.google.com/u/0/116652170518453204801?
There is also another option, if you have an email address at your domain you can submit your email address to Google’s Authorship page here https://plus.google.com/authorship#authorship. An example would be submitting email@example.com and then verifying the confirmation email. Google also stated to have a byline at the end of your content to make it very clear that you are the author of this content.
Google Authorship is a great way to fight spam and plagiarism on the internet. Once you verify your authorship and post original content on the web Google will have your post in the search results ahead of any copied content (that is the goal).
I would recommend verifying your authorship and setting up your rel=author links right away to become an early adopter!
One of the great things about being in the internet marketing industry is that I can help various kinds of businesses and learn how to sell for each type. One important factor that has consistently remained the same for every business is the brand. Starting a new website or business can be difficult, not because creating the website or providing the products/services is hard but allowing customers or clients to find and trust you. All fortune 500 companies spend millions of advertising dollars on creating a brand, an image, a company culture that isn’t just promoting a specific product but rather a reputation and credibility to build trust with their customers.
When you think of Coke, Nike, or Apple products your mindset is already set that these products have been tested, are safe to use/consume, are produce with the highest quality in the industry even though the products change over time, because of the brand most people, already expect those products to be the best.
When a website is designed one of the most crucial factors is the logo as well as the look and feel of the site. If your website is ranking for your targeted keywords and generating quality leads, the visitors are expecting to see an aesthetically pleasing and credible website that they would feel safe giving out their information to. You can achieve credibility through various ways such as; displaying testimonials, providing pictures or demonstration videos of the products and services, displaying a Better Business Bureau profile, having a blog that discusses what your business does, industry news, Press Releases, anything that provides more information to get your visitors to understand your company better. This process of obtaining credibility with a new business is going to take time, but if you provide great services/products, genuinely help others, and network your brand will develop a great reputation and continue to grow.
Writing a Press Release for your company may seem like an expensive and time consuming way to gain attention to your business which it normally is. However, you can create and submit a Press Release to an online distributor like prweb.com or prnewswire.com for an inexpensive price of $89 minimum (can go up to $499). Not only will this press release be distributed to hundreds or thousands (depending on the package your purchase) media specialists but it will also generate high quality links for your website. Not only are those benefits great for generating additional traffic to your website, which lead to conversions (sales, inquiries) but from an SEO stand point you have also created a social media buzz and important link to your website. Having high quality links from trusted websites like prweb.com or prnewswire.com will increase your own websites trust with search engines therefore increasing rankings. You are basically telling search engines that your business is making it to the big leagues.
Here is a screen shot of one of my clients conversion goals when the press release was submitted.
As you can see there is a huge spike in goal completions generated from the Press Releases submitted on Monday September 10th. The number of goals (sales) doubled from the highest point and quadrupled during the low points almost for the entire week. Since our clients have seen a lot of success from submitting online Press Releases we are now going to include submissions into our SEO strategy. We want to help our clients achieve success online and we will do anything that we can to provide results.
I have researched a lot of competitor link profiles and found that competitors ranking in the top 3 positions of Google usually have a high quality link from a trusted website or a press release distributed through prweb and prnewswire. These kinds of authority links are what separates websites from being able to acquire highly competitive keyword rankings and low competition keyword rankings. Since the more recent search engine updates you can’t simply build a massive amount of links from low quality websites to make up for not having a trusted authority website linking back to you. It may seem to expensive and difficult to send out a Press Release due to the regulations but thinking of the long term effects far exceeds that hassle of submitting a Press Release. Plus, if you are too busy or don’t want to write a Press Release you can give us a call and have a Press Release written and optimized for your keywords/website then submitted to prweb or prnewswire. The quicker that your press release is distributed the faster you will receive more trust and rankings with search engines.
At SoCal Digital Marketing we are always actively looking and experimenting with new ways to rank websites quicker and easier within the search results. As of the latest Google search engine algorithm updates, blasting out thousands of low quality links to websites that no one will read or find will now penalize a website within the rankings. This was a spamming tactic that we never utilized but most SEO companies did to achieve quick results.
What this does do is level the playing field for quality websites with a lot of content that generate natural looking links from blogs, social media, and social bookmarks such as Digg, Reddit, and Pinterest. Due to this change we have noticed that our free blogs, Lens, social media accounts, and social bookmarking sites have seen an increase in their link quality meaning, that those sites have more authority or power to increase the ranks of the main websites.
We have created a service to manually increase the amount of links recommended through blog posts and Lens that are niche specific to your keywords, Facebook “Likes”, Twitter “Followers”, Google “+1″, and social bookmarks. Google and other search engines seem to be focused more on social media signals and sharing signals which makes sense because people share or like great content.
This service is designed to give your website a power boost to becoming viral by sharing your website or content with a broader audience and actively engaging users where they are on the internet.
The results have been very beneficial, I have attached a screen shot of one of our clients keyword ranking results. This is a great result for the month but note that these rankings don’t happen overnight. (The keywords have been blacked out to keep confidentiality and protect the keywords)
If you are interested in seeing the same great results then feel free to contact us to start your internet marketing campaign today. Also if you are an existing client than you will automatically be receiving the same benefits as we refine our strategies and methods to adapt to the fast paced digital marketing industry.
SoCal Digital Marketing is now a member of SEMPO which is the largest nonprofit organization in the world for the search and digital marketing industry!
This membership will allow us to have more access to leads, marketing tools, analytic tools, and attend search marketing expo’s! We will be taking this membership and utilizing it to the fullest potential to help out our clients and grow SoCal Digital Marketing into a larger internet marketing company.
If you are interested in joining SEMPO yourself we have a referral link here SEMPO Referral
SoCal Digital Marketing has been established for less than half a year now and is quickly penetrating the market share for SEO services in Orange County. We have signed 6 new SEO contracts in the past 2 months and 4 Web Design contracts for local businesses in the Orange County and Southern California region. Website rankings have been steadily rising for all of our new clients and are able to overcome the recent Google Panda & Penguin algorithm updates that penalize websites with over optimization on websites such as spammy linkbuild campaigns. One way that we overcome these algorithm updates and avoid the penalties is focusing on natural rankings and sticking strictly to what search engines such as Google inform us on how to properly optimize a website. We reach out and encourage our client’s customers to engage them on social media by “Liking”, “Following” or “Google +1″ their social media sites. Recently the head of the webmaster spam team at Google stated that social media metrics are an important part for increasing rankings in the search results page. This makes complete sense because most companies that engage in social media attract more customers, have fresh content, and can interact with their audience.
Here is the video from Youtube
We also create and provide content for our clients with free blogs hosted on domains such as WordPress.com or Blogger because search engines want companies to provide content and as much value to their audience as possible. This service does two main objectives, the first is providing additional content and value for our client’s websites, and the second is the quality of links generated from these blogs. Most SEO companies in the past have used software to automatically spam hundreds to thousands of low quality links to low quality websites which in return were penalized by recent algorithm updates. Google and other search engines want to provide people with the best search results from websites that have great content, are engaged in social media, and have high quality links from trust domains, not websites with small amounts of content, and thousands of low quality links.
At SoCal Digital Marketing we are passionate about internet marketing, social media, web design and SEO in particular. We enjoy reading many articles that come out every day and staying up to date in our ever changing field of search engine optimization and in return use this knowledge and passion to drive high quality leads to our clients.
Please feel free to call us at (949) 309-8845 or submit a contact us form.
Want to know the best way to market your business online?
SEO is the most effective way to bring highly targeted search traffic to your website by increasing its visibility and being search engine friendly
Always wanted to promote your business online or have a professionally designed website?
We can develop websites perfect for: Small Businesses, Real Estate Agents, Photographers, Clothing Companies, Bands & Music websites, Tutoring websites and Ecommerce sites.
All of our websites are designed for speed, compatibility, and with search engine optimization in mind, so your website can be easily found online!
In today’s smartphone and app savvy world it’s a great idea to be found on all social media platforms!
SoCal Digital Marketing can create social media ads and help manage your Facebook page, Twitter account, YouTube account, Google +, and Social bookmarking sites