Welcome to a new “Bi-Weekly Roundup Blog” where we feature all of our social media posts from the past month.  We encourage you to follow our Instagram, Facebook, and LinkedIn to stay more up to date on the digital marketing industry and what SoCal Digital Marketing can do for your company. 

Check out SoCal Digital Marketing’s feature in PRWeb.com that highlights our new video that explains the benefits of SEO, social media marketing and pay per click ad campaigns.

Visit our website or call us at (949) 309 – 8845 for more information. We are the digital marketing experts you need on your side!

Link:https://www.prweb.com/releases/socal_digital_marketing_unveils_a_new_video_detailing_the_companys_recent_success_with_seo_social_media_and_pay_per_click_campaigns/prweb17984701.htm

On average for all types of websites, 51% of traffic comes from organic search.

Meet Kate, the newest addition to the SoCal Digital Marketing team!

“Hi! My name is Kate Olson and I’m a third-year Wine and Viticulture student concentrating in Wine Business at Cal Poly SLO. I’m thrilled to be joining the SoCal Digital Marketing team this summer, because I’m very Type A in the sense that I’ve always enjoyed analytics and crunching numbers. At the same time, I have a passion for customer interaction, content creation, and storytelling, and I believe that you can tell stories through the content that you create for clients. I’m looking forward to this new experience and beyond excited to be a part of the SoCal Digital Marketing team!”

Video marketing is BOOMING!

According to Entrepreneur.com, more than 85 percent of consumers watch videos daily and 54 percent of them want to see even more video content from their favorite brands.  Looking to make this happen, contact us today!

There’s no doubt that social media should play a significant role in every company’s marketing strategy.  According to Entrepreneur.com, “an estimated 420 billion people use social media actively, and 54 percent of those users are browsing to buy.” Read this article that describes three crucial ways to measure social media’s impact on your business.

Link- https://www.entrepreneur.com/article/370610

Have you ever been frustrated with your competitors showing up higher on Google? Ever wondered what your business can do to get more customers?  Read this new article by Forbes called “Small Business SEO: Ranking Your Business On Top Of Google” and contact SoCal Digital Marketing today to learn more about how we can solve this!

Link: https://www.forbes.com/sites/mikeswigunski/2021/07/06/small-business-seo-ranking-your-business-on-top-of-google/?sh=6eae667e7c9d

We love seeing this type of feedback from our clients. Read this testimonial from Westen Mathews a private tutoring company located in Orange County.

For most businesses, SEO is not a priority, but keeping your business afloat is. This is where SoCal Digital Marketing comes in… We can take SEO off your hands and help your business reach your target market more effectively.

Business 2 Community released a new article this week on “How often should you be posting on social media” and it is surprisingly less than we thought but backed up with significant data!  Check it out with the link below.

Link: https://www.business2community.com/social-media/how-often-should-you-post-on-social-media-a-lot-less-than-hootsuite-is-telling-you-02416678

Are you an attorney looking for a digital marketing agency that has significant experience with setting up online marketing campaigns for law firms? Our marketing team has helped law firms generate leads through SEO, Pay Per Click campaigns and social media campaigns. Contact us if you would like to learn more or work with a company that has had multiple successful law firm clientele!

If you are interested in learning more about the digital marketing industry or what SoCal Digital Marketing can do for you, contact us! We would love to communicate with you and prove to you that we are the perfect partner to accomplish your digital marketing goals.

As a quick reminder, here is our services…

• Search Engine Optimization (SEO)
• Pay Per Click Campaigns
• Social Media Marketing
• Website Design
• Email Marketing

In this blog post, we break down the video above and describe how SoCal Digital Marketing creates a SEO campaign.

STEP #1: Identify Goals

When we get a new client, SoCal Digital Marketing first starts by discussing what the goals are for the client.   This would be specific products or services that the client would like to mainly focus on improving in sales.

STEP #2: Keyword Research Report

Next, SoCal Digital Marketing takes this list of goals and breaks it down into keywords.  Keywords are important words or concepts that relate to the product or service you are highlighting.  There are relevant topics that target your specific audience and allow your website to reach more people.  At SoCal Digital Marketing, we take 40 to 50 keywords that we can optimize the website for.  Using the competitor ranking software and Google’s related suggestions, we narrow down the best 10 to 15 keywords, depending on the client and size of campaign.

STEP #3: Site Audit Report

A site audit report is the process of evaluating a websites visibility and the factors that affect it on search engines.  SoCal Digital Marketing’s software displays any technical or layout issues with the client’s website.  An example of this is 404 missing pages, missing sitemaps, or duplicate content on the website.  From here, we would create solutions for each issue.  PageSpeed audit reports displays various areas of your website that could be optimized.  This allows the page speed to be quicker and how quickly your website loads.

STEP #4: On- Page SEO

For on-page SEO’s, we take the targeted keywords we created from step #2 and apply them into the titles and descriptions, alternate image tags and headlines.  In addition, we implement them into the content on the each of the website pages which allows Google to find them.  We also create blog post content for clients with the targeted keywords.  This allows search engines content to rank your website.

STEP #5: Outreach Program

An outreach program gets links from other websites back to our client’s website through various sources.  Google considers each link a “vote of confidence.”  These links are derived from press releases, blog posts and local citations.

STEP #6: Monthly Reports

All of SoCal Digital Marketing’s clients will receive monthly reports from our keyword rank tracking software.  This identifies the client’s current positions on Google, Yahoo and Bing.  Our software keeps track of the increase in visitors to our client’s website, how long visitors spend on the website and conversion tracking goals.  The monthly reports identifies the success of a website and where we can improve upon in the following month.

Overall, SoCal Digital Marketing’s six step process allows us to be extremely transparent with our clients.  Our process of SEO campaigns allows our clients website to reach its best potential.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

SoCal Digital Marketing knows how SEO terms can be confusing and complicated.  Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies.

• SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a search engine. Examples include Google, Yahoo and Bing.

• SERP – Stands for Search Engine Results Page. This is the page displayed when a user has a search query within search engines.

• Traffic – The number of visits to a website.

• Keyword – “Words or phrases that users write into the search box to find a website with matching content. Specifying a keyword and using it in your content is what helps web crawlers categorize your website and display it at the right time.”

• Keyword Research/ Optimization – Researching keywords that are relevant to your website and identifying the best phrases to optimize your website for based on search volume and conversions.

• Backlinks – Links from a website that pointing towards a different website. Also called “inbound links.”

• Internal Links – Links from one site that point to other pages on the same site.

• Engagement – How many searches your website has from search results.

• Competitive Analysis – Process of identifying your competitors’ strategies and google ranking to relate to your own website.

• Ranking – The order of the search results.

• Link Building – The “process of earning links to your site for the purpose of building your site’s authority in search engines.”

• Search Volume – The amount of times a keyword is searched on a database.

• Organic – A natural placement that is not a paid advertisement.

• URL – Stands for Uniform Resource Locators which are the address for a particular content on the internet.

• Navigation – Links that direct visitors to other pages on the same site.

Visit these two links for more in-depth vocabulary terms – https://moz.com/beginners-guide-to-seo/seo-glossary and https://morningscore.io/seo-glossary/.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

It is a very delicate time in the world to advertise and business owners are struggling to find the right time and way to promote their business.  Not to mention, many businesses income is at an all-time low and they want to continue to stay relevant during this time.  The stay at home order by the government forces most people to rely on the internet to be entertained, productive, communicate, and stay connected.

Businesses have taken various approaches during this time—some have completely shut down, some have taken a pause on advertising, and some are thriving.  In truth, this is the BEST time to advertise your businesses and grow on a digital marketplace.

Why Businesses Should Advertise During COVID-19

As previously mentioned, this world crisis is forcing everyone to be technologically connected.  Whether it is taking classes online, facetiming an elderly family member, shopping online, working remotely, etc., everyone is online.  Social media is playing as an escape for individuals and keeping your followers or clients updated is so important.  By advertising, businesses can promote products online, gain attraction for future clients, and take advantage of a less competitive market.  On the other hand, by not advertising right now, you are giving your competitors a boost in the marketplace and not capitalizing on the opportunity.   “In turn, it is the best time for your business to rely on search engine marketing and social media marketing platforms to meet current and future demand.”

Top Reasons to Advertise Now

• SEO: No one truly knows how long this pandemic will last or how long non-essential people will be forced to stay at home. Search engines and social media will not be affected if this pandemic ends in a few weeks or months.  “Organic search efforts can take time to grow, so spending money on elements like content and on-page SEO now can make a difference later.”
• Small Business Assistance: Today, the government has provided lots of beneficial programs for small businesses to survive admits the pandemic. Cutting advertising is not the best idea during a time like this.
• Reach: As already discussed, there are various ways to advertise to your target market through social media or pay-per-click advertisements. Viewers have more time than ever to view advertisements, support small businesses, and find new companies to support.  In addition, more people are likely to buy an item online when they are at home because they are likely near payment info.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

We can develop websites perfect for: Small Businesses, Real Estate Agents, Photographers, Clothing Companies, Bands & Music websites, Tutoring websites and Ecommerce sites.

All of our websites are designed for speed, compatibility, and with search engine optimization in mind, so your website can be easily found online!