Since last March, businesses around the globe have been forced to morph and adjust to the new normal during the COVID-19 pandemic.  Families, friends and business relations have transformed overnight.  With everyone inside and on their electronic devices, digital media is thriving, and more people are turning to their phones or computers for customer preferences and needs.  So how has the pandemic increased the need for digital marketing?

The pandemic has forced customer change.

49% of global consumers now shop online more than they did before the pandemic, according to Bazaarvoice.  In addition, 62% of United States consumers shop more online now than before. This information is key to recognize because it means that not only are customers mainly shopping online, but businesses must accept and implement digital marketing strategies that fulfill their needs.  Customers now expect services, products and all other information to be easily accessed through digital solutions, instead of physically in-store.

Customers are more careful about spending habits.

According to a personal consumption expenditure report from Deloitee, PCE fell by 10.1% in Q2 from Q1 in 2020.  This means that customers are being pickier with their spending habits.  This is why it is important to make your businesses digital marketing strategy stand out against your competitors.

Customers want value and brand engagement.

In response to customers spending habits and new online engagement, digital marketing strategies should offer more value to customers.  Brands who are adjusting to their customers spending behaviors through online platforms are drawing in new audiences while also retaining existing customers.  In fact, research from McKinsey reported that 75% of American shoppers have changed their shopping behavior and brand preference amid the pandemic.

Because of this, it is so important that your digital marketing strategy is focused on enhancing customer loyalty and retention.  If you are looking for help in this department, SoCal Digital Marketing has the experts your current or future digital marketing depends on.  Contact us today!

We love seeing this type of feedback from our clients. Read this testimonial from Raging Bull Performance a luxury auto repair shop located in Costa Mesa. Visit their website at https://www.ragingbull-performance.com/ to learn more about what they do.

Are you confused about what SEO is or how it works?  Read this recently published article where SEO experts answer questions on what is to be expected for SEO this year.  Contact SoCal Digital Marketing for more information on what we can do for you!  We have an experienced team that provides SEO and would love to help your business increase exposure online and generate more leads.

Link: https://www.business2community.com/seo/9-seo-experts-on-2020s-impact-and-seo-priorities-for-2021-part-2-02386244

Did you know that nearly 2/3rds of the world’s population utilizes the internet?  In fact, the average person spends 144 minutes a day browsing through their social media.

Social media is a platform for all groups of people to connect.  Social media is also an essential part of a company’s digital marketing plan. Contact us today to see what we can do for your company’s social media!

We recently read this article by Business2Community that describes why it is so important to utilize Google My Business.  This article gives tips on what to fill out on Google in order to gain more exposure and inform your audience about recent updates or services. Click the link below to read!

Link: https://www.business2community.com/online-marketing/dont-overlook-google-my-business-02386355

Here is a reminder list of a few benefits of having a great presence on social media…

1. Boost Brand Awareness
2. Manage Reputation
3. 24/7 Marketing
4. Be a Leader

Does your business’ social media check these 4 boxes?  If not, SoCal Digital Marketing is here to help! Contact us today!

Want to know why SoCal Digital Marketing is so unique?  Unlike most internet marketing companies that only offer one or two services, we incorporate all of them together into your online marketing campaign.  At SoCal Digital Marketing, we specialize in SEO (search engine optimization), Pay Per Click Management, Social Media Marketing, and Website Design.  Contact us today!

You imagine it, we create it!

We believe in designing websites that provide the brand image your target market relates too and helps your product or service sell itself.  We know how to create an aesthetically pleasing and quick loading website that WILL convert your website traffic into sales.  Contact us today!

Is your business not located in Southern California?  No problem! At SoCal Digital Marketing, we help clients nationwide and are able to implement our strategies to any business no matter where you are located.  Give us a call today! We would love to talk to you and improve your business digital strategy.

If you are interested in learning more about the digital marketing industry or what SoCal Digital Marketing can do for you, contact us! We would love to communicate with you and prove to you that we are the perfect partner to accomplish your digital marketing goals. 

As a quick reminder, here is our services…

• Search Engine Optimization (SEO)
• Pay Per Click Campaigns
• Social Media Marketing
• Website Design
• Email Marketing

Let’s talk about BRANDING! Branding is key to the foundation of your business.  No matter how young or old your business is, your brand represents you and your style.  Good brands carry over the same style into all areas of their business.  Are you unsure of your brand or need an update/ branding re-fresh?  SoCal Digital Marketing is here to help! We are experts at branding so contact us today!

We will be covering the following areas in digital marketing…

• Email Marketing
• Content Marketing
• Social Media Marketing

EMAIL MARKETING:

Email Marketing is pretty self- explanatory. However, the tricky part is actually having good, compelling content that compels your audience to click on your email.  In addition, email marketing can be viewed as “spammy” to users.  The best emails for marketing are simple, straight to the point, and personal. Emails that are too long and cluttered tend to intimidate readers and usually end up skipping them.  By having a professional and experienced email marketer, such as our team, can highly benefit your business. Here is a list of how…

• Strengthen relationships with existing customers
• Increase brand awareness and promotions
• Build loyalty and trust
• Timely and cost effective

Contact SoCal Digital Marketing today to learn more!

CONTENT MARKETING:

Content marketing is creating valuable, user-focused content in a strategic and consistent way. It is not just writing blog posts or landing pages.  Successful content marketers, such as SoCal Digital Marketing, knows everything about your audience in order to provide the best possible content.  It is key to create content that not only attracts your audience but also benefits them first.  This will lead to benefits in your business in the following ways:

• Increased website traffic
• Increased app downloads
• Educate users about your product
• Increased brand awareness and affinity

Contact SoCal Digital Marketing today to learn more!

SOCAL MEDIA MARKETING:

Social media marketing is becoming one of the quickest and most efficient ways to reach your audience and create a community.  Successfully using social media marketing requires two key things… creativity and consistency.  SoCal Digital Marketing are experts at finding a way to connect with your followers.  It is critical to be consistent with social media marketing and branding.  Using your business values, humor, and other ways is why a thorough strategy is needed before publishing content.  Below are some ways SoCal Digital Marketing can benefit your social media marketing…

• Build a loyal following
• Increase brand awareness
• Increase brand relevance

Contact SoCal Digital Marketing today to learn more! 

If you are interested in learning more about the digital marketing industry or what SoCal Digital Marketing can do for you, contact us! We would love to communicate with you and prove to you that we are the perfect partner to accomplish your digital marketing goals.

As a quick reminder, here is our services…

• Search Engine Optimization (SEO)
• Pay Per Click Campaigns
• Social Media Marketing
• Website Design
• Email Marketing

Graphic design is critical for the look, creative spirt and branding of your company.

It is a key element of digital marketing that is more than drawings and illustrations.

“Graphic design is the art of communication that requires creativity and a systematic plan to solve a problem or achieve specific objectives.”  In addition, creative graphic design builds brand awareness and helps influence the customer decision process.

Here is a list of reasons why you should integrate graphic design into digital marketing…

• Unique Identity: Graphic design is the foundation of your company’s brand. It distinguishes your style, identity, tone, etc. against your competitors.  Images are easier to remember and retain in people’s memory.  Therefore, building a unique identity creates an connection with your clients.  The best digital marketers use effective designs to make the product or service stand out.

• Design speak louder than words: “When it comes to spreading words about your business, the design always comes first and afterward, the words. You need to create something that gives people the wow factor.” By standing out, people are more likely to remember and share the product or service.

• Boost sales with aesthetic and professionalism: Having a creative and consistent aesthetic has been proven to boost sales. Graphic design helps create value and professionalism when it comes to your company.  By showing good designs, it illustrates credibility.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

At SoCal Digital Marketing, we know the importance of advancing digital marketing strategies by creating new innovative ways to achieve your goals.  And, we are here to tell you that assignment selling is one of the best, effective marketing trends worth your time and effort.

What Is Assignment Selling?

Assignment selling is “the process of intentionally using educational content you have created about your products and services to resolve the major concerns and answer the burning questions of prospects so they are much more prepared for a sales appointment.”   This process is known as the content created to help close deals faster.   Essentially, it weeds out the uneducated and uninformed buying group to focus on the group of customers at are ready to buy.

How To Implement Assignment Selling?

Assignment selling can be implemented by reviewing your business’s website, social media content, and other promotional platforms.  It is important to remember that all content must be honest, helpful, relevant, and thorough.  Ask yourself these simple questions—

1. Is my content more educational than promotional?

2. Does my content answer all specific answers or answers you I get asked frequently?

3. Does my content help consumers when trying to make a purchasing decision?

4. Is this content easy to access on my website?

5. Is my content biased?

Click here more details on assignment selling.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

It is so important for law firms to have constant social media content as well as a strong website design because it is the first impression for a potential client.

When searching for a lawyer, potential clients turn to the internet.

For firms that have no social presence and do not have a clear website, potential clients can view that as weak and unsuccessful.  Clients who are looking to hire a lawyer are looking for firms that have a strong social media and an updated website that clearly defines how their firm is unique and successful compared to others.

Visitors to law firm websites and social media should easily find what cases the firm handles, a detailed list and description of each lawyer in the firm, along with where the firm is located.

Specifically for social media, content is more than words.  Displaying images, videos, news articles, and more are all relevant to the law firm is very important.   These can all be transferred to the website as well.

The use of blog posts for a law firm is critical for optimizing the website on Google, Yahoo, Bing, and more.

Potential clients want to hire a firm that shows commitment and determination which ultimately leads to success.

Without all of this, law firms will fail at gaining attraction and new client engagement online.

SoCal Digital Marketing can help your law firm create unique content and website design to help your firm be set apart from others.  Using SEO strategies and social media campaigns, SoCal can guide your firm reach its fullest potential online.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

As a digital marketing agency, we know how it can be difficult to stay creative with social media, especially when marketing for various clients with different aesthetics.  It can be challenging to juggle the marketing role of being part photographer, videographer, designer, editor, copywriter, etc.  In this blog post, we share our BEST FREE apps to help you market on social media while staying unique.   In addition, we have broken each of the apps into different categories…

Graphic Design

• Canva App: Canva is a graphic design platform where users can create social media graphics, posters, highlight icons, infographics, animated designs, and more. This app has free templates that are easy to personalize with colors, images, fonts, illustrations, etc.  Canva is free to a limited amount of options whereas Canva Pro is $12.95 a month which adds more features.  In our opinion, Canva Pro is worth every penny!

Feed Layout

• Preview App: This is an Instagram app that allows you to rearrange the order of images before posting on the account. This app is great for visually planning what your Instagram feed will look like before ever posting.  This app is free, but has an option for a subscription if you want to manage multiple accounts on the app.

Photo Editing

• VSCO App: VSCO is an app that allows users to edit photos with presets or filters. The free version of the app gives you a set of 10 filters. If you want more filters, you can subscribe for $19.99 a year which includes over 130 filters.

• Lightroom Mobile: This is an Adobe favorite of ours and one of the best ways to make your Instagram pics look seriously professional. It is free to all mobile devices without an Adobe subscription and easier to use compared to Photoshop.

Publishing & Tracking

• Hootsuite App: This app is a social media management app that allows users to schedule posts for Facebook, Twitter, LinkedIn, Instagram and more. This app is great for implementing and planning out social media campaigns. In addition, Hootsuite makes it easy to manage multiple accounts.  Purchasing the premium account allows users to see social analytics, security, engagement, and more advanced features.  We highly recommend purchasing Hootsuite Pro which is $29 a month and allows you to manage up to 10 accounts.

• Buffer: Buffer is a great alternative to Hootsuite.  It has less features, but is easier to set up and get started posting right away.  Buffer allows you to schedule posts for Pintrest, Facebook, Twitter, LinkedIn, Instagram and Instagram Stories.  Similar to Hootsuite, it allows you to engage with your audience and analyze social analytics. Buffer’s “Awesome Plan” is $10 per month and allows up to 10 accounts and 100 queued posts at a time.

• Creator Studio: Creator Studio is a central place to manage your Instagram and Facebook accounts. It tracks all engagement metrics including responding to comments and messages through your inbox.  Essentially, it has all the tools needed to effectively monitor, track, and measure content for Facebook and Instagram.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

In this blog post, we break down the video above and describe how SoCal Digital Marketing creates a SEO campaign.

STEP #1: Identify Goals

When we get a new client, SoCal Digital Marketing first starts by discussing what the goals are for the client.   This would be specific products or services that the client would like to mainly focus on improving in sales.

STEP #2: Keyword Research Report

Next, SoCal Digital Marketing takes this list of goals and breaks it down into keywords.  Keywords are important words or concepts that relate to the product or service you are highlighting.  There are relevant topics that target your specific audience and allow your website to reach more people.  At SoCal Digital Marketing, we take 40 to 50 keywords that we can optimize the website for.  Using the competitor ranking software and Google’s related suggestions, we narrow down the best 10 to 15 keywords, depending on the client and size of campaign.

STEP #3: Site Audit Report

A site audit report is the process of evaluating a websites visibility and the factors that affect it on search engines.  SoCal Digital Marketing’s software displays any technical or layout issues with the client’s website.  An example of this is 404 missing pages, missing sitemaps, or duplicate content on the website.  From here, we would create solutions for each issue.  PageSpeed audit reports displays various areas of your website that could be optimized.  This allows the page speed to be quicker and how quickly your website loads.

STEP #4: On- Page SEO

For on-page SEO’s, we take the targeted keywords we created from step #2 and apply them into the titles and descriptions, alternate image tags and headlines.  In addition, we implement them into the content on the each of the website pages which allows Google to find them.  We also create blog post content for clients with the targeted keywords.  This allows search engines content to rank your website.

STEP #5: Outreach Program

An outreach program gets links from other websites back to our client’s website through various sources.  Google considers each link a “vote of confidence.”  These links are derived from press releases, blog posts and local citations.

STEP #6: Monthly Reports

All of SoCal Digital Marketing’s clients will receive monthly reports from our keyword rank tracking software.  This identifies the client’s current positions on Google, Yahoo and Bing.  Our software keeps track of the increase in visitors to our client’s website, how long visitors spend on the website and conversion tracking goals.  The monthly reports identifies the success of a website and where we can improve upon in the following month.

Overall, SoCal Digital Marketing’s six step process allows us to be extremely transparent with our clients.  Our process of SEO campaigns allows our clients website to reach its best potential.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

SoCal Digital Marketing knows how SEO terms can be confusing and complicated.  Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies.

• SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a search engine. Examples include Google, Yahoo and Bing.

• SERP – Stands for Search Engine Results Page. This is the page displayed when a user has a search query within search engines.

• Traffic – The number of visits to a website.

• Keyword – “Words or phrases that users write into the search box to find a website with matching content. Specifying a keyword and using it in your content is what helps web crawlers categorize your website and display it at the right time.”

• Keyword Research/ Optimization – Researching keywords that are relevant to your website and identifying the best phrases to optimize your website for based on search volume and conversions.

• Backlinks – Links from a website that pointing towards a different website. Also called “inbound links.”

• Internal Links – Links from one site that point to other pages on the same site.

• Engagement – How many searches your website has from search results.

• Competitive Analysis – Process of identifying your competitors’ strategies and google ranking to relate to your own website.

• Ranking – The order of the search results.

• Link Building – The “process of earning links to your site for the purpose of building your site’s authority in search engines.”

• Search Volume – The amount of times a keyword is searched on a database.

• Organic – A natural placement that is not a paid advertisement.

• URL – Stands for Uniform Resource Locators which are the address for a particular content on the internet.

• Navigation – Links that direct visitors to other pages on the same site.

Visit these two links for more in-depth vocabulary terms – https://moz.com/beginners-guide-to-seo/seo-glossary and https://morningscore.io/seo-glossary/.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

It is a very delicate time in the world to advertise and business owners are struggling to find the right time and way to promote their business.  Not to mention, many businesses income is at an all-time low and they want to continue to stay relevant during this time.  The stay at home order by the government forces most people to rely on the internet to be entertained, productive, communicate, and stay connected.

Businesses have taken various approaches during this time—some have completely shut down, some have taken a pause on advertising, and some are thriving.  In truth, this is the BEST time to advertise your businesses and grow on a digital marketplace.

Why Businesses Should Advertise During COVID-19

As previously mentioned, this world crisis is forcing everyone to be technologically connected.  Whether it is taking classes online, facetiming an elderly family member, shopping online, working remotely, etc., everyone is online.  Social media is playing as an escape for individuals and keeping your followers or clients updated is so important.  By advertising, businesses can promote products online, gain attraction for future clients, and take advantage of a less competitive market.  On the other hand, by not advertising right now, you are giving your competitors a boost in the marketplace and not capitalizing on the opportunity.   “In turn, it is the best time for your business to rely on search engine marketing and social media marketing platforms to meet current and future demand.”

Top Reasons to Advertise Now

• SEO: No one truly knows how long this pandemic will last or how long non-essential people will be forced to stay at home. Search engines and social media will not be affected if this pandemic ends in a few weeks or months.  “Organic search efforts can take time to grow, so spending money on elements like content and on-page SEO now can make a difference later.”
• Small Business Assistance: Today, the government has provided lots of beneficial programs for small businesses to survive admits the pandemic. Cutting advertising is not the best idea during a time like this.
• Reach: As already discussed, there are various ways to advertise to your target market through social media or pay-per-click advertisements. Viewers have more time than ever to view advertisements, support small businesses, and find new companies to support.  In addition, more people are likely to buy an item online when they are at home because they are likely near payment info.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.