At SoCal Digital Marketing, we know the importance of advancing digital marketing strategies by creating new innovative ways to achieve your goals.  And, we are here to tell you that assignment selling is one of the best, effective marketing trends worth your time and effort.

What Is Assignment Selling?

Assignment selling is “the process of intentionally using educational content you have created about your products and services to resolve the major concerns and answer the burning questions of prospects so they are much more prepared for a sales appointment.”   This process is known as the content created to help close deals faster.   Essentially, it weeds out the uneducated and uninformed buying group to focus on the group of customers at are ready to buy.

How To Implement Assignment Selling?

Assignment selling can be implemented by reviewing your business’s website, social media content, and other promotional platforms.  It is important to remember that all content must be honest, helpful, relevant, and thorough.  Ask yourself these simple questions—

1. Is my content more educational than promotional?

2. Does my content answer all specific answers or answers you I get asked frequently?

3. Does my content help consumers when trying to make a purchasing decision?

4. Is this content easy to access on my website?

5. Is my content biased?

Click here more details on assignment selling.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

In this blog post, we break down the video above and describe how SoCal Digital Marketing creates a SEO campaign.

STEP #1: Identify Goals

When we get a new client, SoCal Digital Marketing first starts by discussing what the goals are for the client.   This would be specific products or services that the client would like to mainly focus on improving in sales.

STEP #2: Keyword Research Report

Next, SoCal Digital Marketing takes this list of goals and breaks it down into keywords.  Keywords are important words or concepts that relate to the product or service you are highlighting.  There are relevant topics that target your specific audience and allow your website to reach more people.  At SoCal Digital Marketing, we take 40 to 50 keywords that we can optimize the website for.  Using the competitor ranking software and Google’s related suggestions, we narrow down the best 10 to 15 keywords, depending on the client and size of campaign.

STEP #3: Site Audit Report

A site audit report is the process of evaluating a websites visibility and the factors that affect it on search engines.  SoCal Digital Marketing’s software displays any technical or layout issues with the client’s website.  An example of this is 404 missing pages, missing sitemaps, or duplicate content on the website.  From here, we would create solutions for each issue.  PageSpeed audit reports displays various areas of your website that could be optimized.  This allows the page speed to be quicker and how quickly your website loads.

STEP #4: On- Page SEO

For on-page SEO’s, we take the targeted keywords we created from step #2 and apply them into the titles and descriptions, alternate image tags and headlines.  In addition, we implement them into the content on the each of the website pages which allows Google to find them.  We also create blog post content for clients with the targeted keywords.  This allows search engines content to rank your website.

STEP #5: Outreach Program

An outreach program gets links from other websites back to our client’s website through various sources.  Google considers each link a “vote of confidence.”  These links are derived from press releases, blog posts and local citations.

STEP #6: Monthly Reports

All of SoCal Digital Marketing’s clients will receive monthly reports from our keyword rank tracking software.  This identifies the client’s current positions on Google, Yahoo and Bing.  Our software keeps track of the increase in visitors to our client’s website, how long visitors spend on the website and conversion tracking goals.  The monthly reports identifies the success of a website and where we can improve upon in the following month.

Overall, SoCal Digital Marketing’s six step process allows us to be extremely transparent with our clients.  Our process of SEO campaigns allows our clients website to reach its best potential.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

SoCal Digital Marketing knows how SEO terms can be confusing and complicated.  Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies.

• SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a search engine. Examples include Google, Yahoo and Bing.

• SERP – Stands for Search Engine Results Page. This is the page displayed when a user has a search query within search engines.

• Traffic – The number of visits to a website.

• Keyword – “Words or phrases that users write into the search box to find a website with matching content. Specifying a keyword and using it in your content is what helps web crawlers categorize your website and display it at the right time.”

• Keyword Research/ Optimization – Researching keywords that are relevant to your website and identifying the best phrases to optimize your website for based on search volume and conversions.

• Backlinks – Links from a website that pointing towards a different website. Also called “inbound links.”

• Internal Links – Links from one site that point to other pages on the same site.

• Engagement – How many searches your website has from search results.

• Competitive Analysis – Process of identifying your competitors’ strategies and google ranking to relate to your own website.

• Ranking – The order of the search results.

• Link Building – The “process of earning links to your site for the purpose of building your site’s authority in search engines.”

• Search Volume – The amount of times a keyword is searched on a database.

• Organic – A natural placement that is not a paid advertisement.

• URL – Stands for Uniform Resource Locators which are the address for a particular content on the internet.

• Navigation – Links that direct visitors to other pages on the same site.

Visit these two links for more in-depth vocabulary terms – https://moz.com/beginners-guide-to-seo/seo-glossary and https://morningscore.io/seo-glossary/.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

SEO is the most effective way to bring highly targeted search traffic to your website by increasing its visibility and being search engine friendly