In this blog post, we break down the video above and describe how SoCal Digital Marketing creates a SEO campaign.

STEP #1: Identify Goals

When we get a new client, SoCal Digital Marketing first starts by discussing what the goals are for the client.   This would be specific products or services that the client would like to mainly focus on improving in sales.

STEP #2: Keyword Research Report

Next, SoCal Digital Marketing takes this list of goals and breaks it down into keywords.  Keywords are important words or concepts that relate to the product or service you are highlighting.  There are relevant topics that target your specific audience and allow your website to reach more people.  At SoCal Digital Marketing, we take 40 to 50 keywords that we can optimize the website for.  Using the competitor ranking software and Google’s related suggestions, we narrow down the best 10 to 15 keywords, depending on the client and size of campaign.

STEP #3: Site Audit Report

A site audit report is the process of evaluating a websites visibility and the factors that affect it on search engines.  SoCal Digital Marketing’s software displays any technical or layout issues with the client’s website.  An example of this is 404 missing pages, missing sitemaps, or duplicate content on the website.  From here, we would create solutions for each issue.  PageSpeed audit reports displays various areas of your website that could be optimized.  This allows the page speed to be quicker and how quickly your website loads.

STEP #4: On- Page SEO

For on-page SEO’s, we take the targeted keywords we created from step #2 and apply them into the titles and descriptions, alternate image tags and headlines.  In addition, we implement them into the content on the each of the website pages which allows Google to find them.  We also create blog post content for clients with the targeted keywords.  This allows search engines content to rank your website.

STEP #5: Outreach Program

An outreach program gets links from other websites back to our client’s website through various sources.  Google considers each link a “vote of confidence.”  These links are derived from press releases, blog posts and local citations.

STEP #6: Monthly Reports

All of SoCal Digital Marketing’s clients will receive monthly reports from our keyword rank tracking software.  This identifies the client’s current positions on Google, Yahoo and Bing.  Our software keeps track of the increase in visitors to our client’s website, how long visitors spend on the website and conversion tracking goals.  The monthly reports identifies the success of a website and where we can improve upon in the following month.

Overall, SoCal Digital Marketing’s six step process allows us to be extremely transparent with our clients.  Our process of SEO campaigns allows our clients website to reach its best potential.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

Today, many businesses are struggling to survive amidst the current Covid-19 pandemic.   Whether it’s a mandatory shutdown or a decrease in shoppers, many are questioning the future of their businesses.  Social media is one of the easiest ways to connect with a business’s target audience and continue to stay present.  Here are a few effective tips to help your business keep customers and stay relevant during Covid-19…

Consistently Post and Be Transparent on Social Media

Currently, more people are on social media than ever before.  Everyone is stuck at home trying to fill the void of human interaction and it is being translated through social media.  In fact, Facebook’s CEO, Mark Zuckerberg, stated that “Since the pandemic began, video and audio calls on Facebook Messenger and WhatsApp have more than doubled” (New York Times).  By posting on social media consistently, customers stay engaged with your business.  It is also very important to post relevant information about how your business is adapting to Covid-19 and being very transparent with your customers.  Consider showing your business from a completely different angle.  Give your customers a behind-the-scenes look at your business to allow them to create a connection.  An example of this could be interviewing the staff, do a Q&A LiveStream on Instagram, creating a poll, showing live videos, etc.

Encourage Reposts and Giveaways

Many loyal customers are willing to support businesses through reposts on social media.  Everyone is stuck at home trying to normalize with the new restrictions placed on businesses by the government.  One of the very few ways customers can show support to businesses is through a click of a button.  Customers are more likely than ever to help your business spread your message to new customers through social media.  Giveaways are a great way to gain followers and attraction on social media.  By creating a giveaway where customers must tag other friends allows businesses to expand their target market and gain momentum.

Make a Positive Impact

Customers want to put their money towards a cause that makes them feel good and shows that they are creating a positive impact.  Displaying that your business wants to help the community and has a bigger purpose generates customer loyalty and trust.   In addition, more people are willing to promote your business when they see it is helping spread something positive and impactful.  For example, consider advertising that a percentage of your profits will go towards Coronavirus research or donating products to an essential worker.  This is not only great publicity for your business, but customers will willingly spread your positive message to new customers.

Learn more about what SoCal Digital Marketing can do for you on social media by by contacting us here or calling (949) 309-8845.

Also known as inbound links or incoming links, backlinks are created when one website links itself to another. For example, when a page references Wikipedia, that creates a backlink for the Wikipedia website.

What Makes Them Important?

Backlinks are very important for SEO campaigns because when another website links to another, search engines will see this as a sign that the website being linked is safe and important to the topic being searched.

Meaning when a website backlinks to your page, Google, Bing, Yahoo, etc. will add a mark that your website is worth looking into and will boost its search rating. So, earning backlinks can have a positive effect on your site’s ranking position and search visibility.

Earning Backlinks

Gaining backlinks is an essential element of off-site SEO. The process of gathering these links is known as link earning or link building.

When link building, the quality of the backlinking website should always be taken into account as trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority and lots of clutter are typically the vice versa. Even just being mentioned on high-quality websites can give your brand a boost.

And, just as some backlinks you earn are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link the anchor text you use, whether you decide to follow or not follow the link, and any other meta tags associated with the linking page can produce a heavy impact on the value you present.

Competitive Backlink Research

Backlinks are very time-consuming to earn and understand. New sites or those expanding their keyword market may find it difficult to know where to even start when it comes to link building.

That’s where competitive backlink research from a SEO company comes in: By examining the backlink collection of pages and domains linking to a website of a competitor that’s already ranking well for your target keywords, you can gain an insight about the link building that may have helped them. Tools like SEMrush and Moz can let you access Open Site Explorer and help research these links first hand so you can have a better understanding of the system and target those domains in your own link building campaigns.

If you’re interested in expanding your company with backlink building and research with SoCal Digitla Marketing, please look over our SEO services and contact us so we can help you expand your keyword footprint today.

1. Write a blog. Not just one blog post, but a daily, weekly, monthly blog. Consistency is key. You have information about your industry that potential customers or clients will find interesting and which will help cement you as an expert or authority. Maximize your blog and its lead generation potential by having a sign-up box and by advertising your products/services in the margins. Keep in mind that this will only work if the content is actually valuable.

2. Start a webinar. The best ways to generate leads almost always involve giving something away for free. A blog is a great way to disseminate free knowledge, but if you want to create a more personal connection, while also requiring interested parties to hand over their contact information, a webinar is a great way. They will demonstrate their interest in what you have to offer, while providing you with the information you need to follow up with them in the future.

3. Optimize Your Website. People are constantly searching Google, Yahoo and Bing for information to help find a service or product for their needs. Chances are when you don’t optimize your website your competition is reaping all the benefits of being found online instead of your company. At SoCal Digital Marketing our main focus is to help our clients websites get found on search engines through implementing modern SEO strategies.

4. Leverage your email list. If you do not already send out a regular newsletter to your email subscribers, now is the time to start. Make sure that you encourage people to sign up for your newsletter at every possible venue, and then send out valuable information. This helps you cut through the noise of the internet and speak directly to people who have already demonstrated interest in you.

5. Make an engaging video. What is the best way to get people interested in your business? Show your personality. Look at legends like Old Spice and Dollar Shave Club—they both surged to success with funny, quirky online videos that sent people scrambling to spend their money at those businesses.

If you are interested in SEO services to generate more leads to your website call us today (949) 309-8845 to get started.

SEO is the most effective way to bring highly targeted search traffic to your website by increasing its visibility and being search engine friendly