Post #1:

Recent search data reveals that 61% of all site traffic comes from search engines.  Lucky for you, we are EXPERTS at SEO and optimizing websites for search results.  Contact us today to help your business reach its highest potential for exposure in Google, Yahoo and Bing.

Post #2:

Did you know that 91% of all search traffic goes to sites listed on the first page of results?  If your website is not on the first page, then you aren’t helping yourself or your business.  You are missing out on a tremendous amount of organic searches and customers.  Let SoCal Digital Marketing help your website reach its potential on the first page.  Contact us today for more information!

Post #3:

The difference between Reach vs. Impressions on Instagram Analytics…

REACH – According to Instagram, reach is “The number of unique users that saw your Instagram post.”  Which means 1 person viewing your post is equal to 1 reach.

IMPRESSIONS – Instagram defines impressions as “The number of times your content was shown to users.”  This means 1 person that views your post is 1 impression and 1 reach.  However, 1 person can go back to view your post multiple times which adds to the number of impressions on your content.

If your impressions are larger than your reach, this means that people are viewing your posts more than once.

Post #4:

One of our resolutions for the new year is to stop holding ourselves back.  If you have a goal, you can do it!  Everything starts with a small step so what is stopping you today?  The only thing stopping you is yourself.  JUST DO IT!

Post #5:

Did you know that organic search drives 1,000% more traffic than organic social media?!  Yes you read that correctly… 1,000%!!!

Contact SoCal Digital Marketing for more information.

Post #6:

Entrepreneur.com revealed four digital marketing trends that will take place in the industry in 2021.

1. Privacy and identity
2. Not all cookies will disappear
3. Improve data prevention tools
4. The quality of data will bring greater benefits

To read these four trends in more detail, click the link below!

Article Link: https://www.entrepreneur.com/article/363444 .

Post #7: 

For most businesses, SEO is not a priority, but keeping your business afloat is. This is where SoCal Digital Marketing comes in… We can take SEO off your hands and help your business reach your target market more effectively. Contact us today to start optimizing your website for higher converting qualified leads.

Post #8: 

Google Ad’s announced that identity verification was going to roll out in March of 2020.  Listen to this podcast episode on Marketing O’Clock with the hosts Greg Finn, Mark Saltarelli, and Jess Budde.  They discuss the biggest digital marketing news of the week and go into detail about this change in Google Ads.  Contact SoCal Digital for more information on how we can help you!

Link: https://www.searchenginejournal.com/identity-verification-rolls-out-in-google-ads-this-weeks-digital-marketing-news-podcast/392519/#close

Post #9:

Read this article by Search Engine Journal that includes 17 SEO, content, and work-life balance tips.  Up your digital marketing game with SoCal Digital Marketing! Contact us today!

Link: https://www.searchenginejournal.com/seo-digital-marketing-expert-tips-sejesummit/392380/

Post #10:

FUN FACT – The average consumer attention span is 8 seconds.  This is an important fact to know when creating your content.  Your content NEEDS to stand out, be informative, captivating, and entertaining.  SoCal Digital Marketing can help make your social content count!  We are experts at creating content so contact us today!

If you are interested in learning more about the digital marketing industry or what SoCal Digital Marketing can do for you, contact us! We would love to communicate with you and prove to you that we are the perfect partner to accomplish your digital marketing goals.

As a quick reminder, here is our services…

• Search Engine Optimization (SEO)
• Pay Per Click Campaigns
• Social Media Marketing
• Website Design
• Email Marketing

SoCal Digital Marketing knows how SEO terms can be confusing and complicated.  Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies.

• SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a search engine. Examples include Google, Yahoo and Bing.

• SERP – Stands for Search Engine Results Page. This is the page displayed when a user has a search query within search engines.

• Traffic – The number of visits to a website.

• Keyword – “Words or phrases that users write into the search box to find a website with matching content. Specifying a keyword and using it in your content is what helps web crawlers categorize your website and display it at the right time.”

• Keyword Research/ Optimization – Researching keywords that are relevant to your website and identifying the best phrases to optimize your website for based on search volume and conversions.

• Backlinks – Links from a website that pointing towards a different website. Also called “inbound links.”

• Internal Links – Links from one site that point to other pages on the same site.

• Engagement – How many searches your website has from search results.

• Competitive Analysis – Process of identifying your competitors’ strategies and google ranking to relate to your own website.

• Ranking – The order of the search results.

• Link Building – The “process of earning links to your site for the purpose of building your site’s authority in search engines.”

• Search Volume – The amount of times a keyword is searched on a database.

• Organic – A natural placement that is not a paid advertisement.

• URL – Stands for Uniform Resource Locators which are the address for a particular content on the internet.

• Navigation – Links that direct visitors to other pages on the same site.

Visit these two links for more in-depth vocabulary terms – https://moz.com/beginners-guide-to-seo/seo-glossary and https://morningscore.io/seo-glossary/.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.

SEO is the most effective way to bring highly targeted search traffic to your website by increasing its visibility and being search engine friendly