What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of optimizing the content and design of your website so that search engines know what it is that you provide. This allows search engines to rank a website for words relating to your products and services. The goal is to generate leads and sales by being found on Google, Yahoo and Bing when people search for a product or service that you provide.
Benefits of SEO and Internet Marketing
It is important that you understand what SEO is and how it can help your company grow and expand. We strive to provide excellence and we take pride in the results we deliver while working for our clients. On average 80% of all clicks from searches are to the natural listings of web sites (On the left side) while the remaining 20% of clicks are for sponsored ads (right side). If you have a well designed that looks great and provides excellent information but doesn’t receive traffic, then SEO and internet marketing is a perfect way to advertise. Some of the benefits of SEO and Internet Marketing are:
- Increased visibility to your website
- Increased sales and leads generated for your business
- Higher conversion rates
- Higher credibility
Here is an example of a clients ranking increase to the top of the search results.
How We Help Your Website Rank Higher
At SoCal Digital Marketing, we know that your website is an investment and important to your businesses success. We focus on delivering quality Orange County SEO services that increase a websites visibility for the long-term. Our strategies to increase a website’s ranking for relevant products and services is to optimize your website and create an online buzz about your website. Through content marketing, press releases, social media marketing, Youtube videos, local citations like Yelp, Yellowpages, City Search etc. we make sure your website is being talked about online. Which in return lets search engines figure out that your website is becoming more popular and delivers quality content that visitors want to find. We also look at what your competition is doing such as finding out if they are blogging and using social medial marketing, Paid advertising, or email marketing campaigns. Once identified, we track and utilize the same methods so that your website can achieve first page results like the competition.
Websites on average reach page one within a three month period, but without continued optimization and a social buzz, your website won’t stay there. It is important to continue the SEO campaign once your website starts generating traffic and first page rankings because to remain there your website still needs online marketing to remain at the top. It is also important because your competition is always looking for ways to increase their own rankings.
How well your website ranks in the search results depends on what search engine optimization strategies are used on your website and how competitive the keywords are. Optimizing your website is the starting point and does not take the place of other forms of internet marketing. New competitors rise to the top and old competitors fight to push you back down. We are constantly looking for and finding new ways to optimize a website for great rankings. The following strategies below are used for all of our SEO campaigns and more can be done for your website depending on the pricing plan that you choose.
SEO Services For All Campaigns:
- Competitive Analysis
- Keyword Research
- Site Architecture Optimization
- On-page Optimization of H tags, Titles and Meta descriptions
- Create Local Citations (Yelp, Yellowpages etc.)
- Press Releases
- Social Media Marketing
- Youtube Video Marketing
- Blog & Content Marketing
- Analytics data for Reporting
For a full list of our SEO campaigns visit our pricing plans page
SoCal Digital Marketing has been providing internet marketing and SEO services in Orange County for over 3 years. Whether your company is a local small business or large corporation, we can help you decide which online marketing plan is right for you. Call us today at (949) 309-8845 to start generating high quality leads that convert into a sale!