In a time when people watch less and less TV and spend more time connected to friends and family on Facebook, Twitter and other social media, your business cannot miss being found on social media. The traditional marketing strategies that used to work well such as Yellow Page advertising, Newspaper articles, mailers etc. have been replaced by newer forms online like Yelp, Online News Sites, and email marketing. The worlds attention is being grabbed by smart phones, websites, apps and everything digital. It makes perfect sense to align your business strategies to be where your target demographics attention is.

That’s why you need to incorporate social media marketing into your general marketing strategy. More than an option to consider, it’s an ingredient your business can´t miss.

However, it will not help you that much if you just fire some Facebook posts away. You need to have a content-rich social media marketing approach that is SEO-optimized (search engine).

You need to use surveys, produce content that is engaging and designed to get your readers or followers answering your questions, commenting on your posts, and sharing your news, thus developing a close relationship with your audience.

You need to make an effective use of keywords in the content that you create – the words that are more widely searched in online search engines such as Google whenever people are looking for the kind of product or service that you have to offer.

Instead of just dropping advertisements of what you have to offer, you need to build your brand culture on social media and build a community around your brand. This is what will allow you to expand your brand recognition and make your sales grow organically.

Remember: social media offers you a direct window to the home of your potential customers, so realize what a privilege that is and use it wisely.

Remember that the huge opportunity that this offers can only be successfully explored through a thoughtful and direct approach that offers people what they really want to find – which is, in most cases, a great buying experience and a great brand connection, more than just a great product.

If you are interested in a social media campaign view our plans here – http://www.socaldigitalmarketing.com/social-media-marketing-plans