SoCal Digital Marketing knows how SEO terms can be confusing and complicated. Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies.
SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a search engine. Examples include Google, Yahoo and Bing.
SERP – Stands for Search Engine Results Page. This is the page displayed when a user has a search query within search engines.
Traffic – The number of visits to a website.
Keyword – “Words or phrases that users write into the search box to find a website with matching content. Specifying a keyword and using it in your content is what helps web crawlers categorize your website and display it at the right time.”
Keyword Research/ Optimization – Researching keywords that are relevant to your website and identifying the best phrases to optimize your website for based on search volume and conversions.
Backlinks – Links from a website that pointing towards a different website. Also called “inbound links.”
Internal Links – Links from one site that point to other pages on the same site.
Engagement – How many searches your website has from search results.
Competitive Analysis – Process of identifying your competitors’ strategies and google ranking to relate to your own website.
Ranking – The order of the search results.
Link Building – The “process of earning links to your site for the purpose of building your site’s authority in search engines.”
Search Volume – The amount of times a keyword is searched on a database.
Organic – A natural placement that is not a paid advertisement.
URL – Stands for Uniform Resource Locators which are the address for a particular content on the internet.
Navigation – Links that direct visitors to other pages on the same site.
Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.
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