Vocabulary of Basic SEO Tools

 

SoCal Digital Marketing knows how SEO terms can be confusing and complicated.  Here is a simple list of terms to understand the basic vocabulary for SEO tools and strategies.

  • SEO –The abbreviation for Search Engine Optimization which is the practice of optimizing a website for keyword search results within a search engine. Examples include Google, Yahoo and Bing.

  • SERP – Stands for Search Engine Results Page. This is the page displayed when a user has a search query within search engines.

  • Traffic – The number of visits to a website.

  • Keyword – “Words or phrases that users write into the search box to find a website with matching content. Specifying a keyword and using it in your content is what helps web crawlers categorize your website and display it at the right time.”

  • Keyword Research/ Optimization – Researching keywords that are relevant to your website and identifying the best phrases to optimize your website for based on search volume and conversions.

  • Backlinks – Links from a website that pointing towards a different website. Also called “inbound links.”

  • Internal Links – Links from one site that point to other pages on the same site.

  • Engagement – How many searches your website has from search results.

  • Competitive Analysis – Process of identifying your competitors’ strategies and google ranking to relate to your own website.

  • Ranking – The order of the search results.

  • Link Building – The “process of earning links to your site for the purpose of building your site’s authority in search engines.”

  • Search Volume – The amount of times a keyword is searched on a database.

  • Organic – A natural placement that is not a paid advertisement.

  • URL – Stands for Uniform Resource Locators which are the address for a particular content on the internet.

  • Navigation – Links that direct visitors to other pages on the same site.

Visit these two links for more in-depth vocabulary terms – https://moz.com/beginners-guide-to-seo/seo-glossary and https://morningscore.io/seo-glossary/.

Learn more about what SoCal Digital Marketing can do for you on social media, SEO, website design, and digital advertising by contacting us here or calling (949) 309-8845.