How Businesses Benefit From Social Media During Coronavirus

Today, many businesses are struggling to survive amidst the current Covid-19 pandemic.   Whether it’s a mandatory shutdown or a decrease in shoppers, many are questioning the future of their businesses.  Social media is one of the easiest ways to connect with a business’s target audience and continue to stay present.  Here are a few effective tips to help your business keep customers and stay relevant during Covid-19…

Consistently Post and Be Transparent on Social Media

Currently, more people are on social media than ever before.  Everyone is stuck at home trying to fill the void of human interaction and it is being translated through social media.  In fact, Facebook’s CEO, Mark Zuckerberg, stated that “Since the pandemic began, video and audio calls on Facebook Messenger and WhatsApp have more than doubled” (New York Times).  By posting on social media consistently, customers stay engaged with your business.  It is also very important to post relevant information about how your business is adapting to Covid-19 and being very transparent with your customers.  Consider showing your business from a completely different angle.  Give your customers a behind-the-scenes look at your business to allow them to create a connection.  An example of this could be interviewing the staff, do a Q&A LiveStream on Instagram, creating a poll, showing live videos, etc.

Encourage Reposts and Giveaways

Many loyal customers are willing to support businesses through reposts on social media.  Everyone is stuck at home trying to normalize with the new restrictions placed on businesses by the government.  One of the very few ways customers can show support to businesses is through a click of a button.  Customers are more likely than ever to help your business spread your message to new customers through social media.  Giveaways are a great way to gain followers and attraction on social media.  By creating a giveaway where customers must tag other friends allows businesses to expand their target market and gain momentum.

Make a Positive Impact

Customers want to put their money towards a cause that makes them feel good and shows that they are creating a positive impact.  Displaying that your business wants to help the community and has a bigger purpose generates customer loyalty and trust.   In addition, more people are willing to promote your business when they see it is helping spread something positive and impactful.  For example, consider advertising that a percentage of your profits will go towards Coronavirus research or donating products to an essential worker.  This is not only great publicity for your business, but customers will willingly spread your positive message to new customers.

Learn more about what SoCal Digital Marketing can do for you on social media by by contacting us here or calling (949) 309-8845.